By having the most Microsoft Dynamics CRM Online customers in the industry, Zero2Ten has had the privilege and benefit of assisting organizations of all sizes, industries and business models in their CRM Journey. Because of this experience, Zero2Ten has a wealth of both tangible and intangible intellectual property that can be leveraged to the benefit of all our customers. Here are a few examples of organizations that have partnered with Zero2Ten to ensure their CRM Investment was a good one.
Full-service advertising agency, WDCW/United Future, who creates integrated brand experiences that drive revenue through the synergies of advertising, technology and retail, has gone live with Microsoft Dynamics CRM Online with the support of a FastTrack implementation, an innovative service offered by Zero2Ten to help organizations rapidly deploy CRM in the Cloud.
“We were able to quickly customize the information and the user experience needed with Microsoft Dynamics CRM Online with the support of Zero2Ten” said Anthony Brown, Director, Client Engagement, WDCW. “The solution is allowing us to effectively manage, collaborate across roles and gain an understanding of our prospects and customers we previously didn’t have while forgoing the headache of managing the IT infrastructure.”
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Southern Marketing Associates provides professional and highly technical representation of electronic test equipment in the southeastern United States. SMA’s territory includes Florida, Georgia, Alabama, Mississippi, Tennessee, and North and South Carolina.
SMA implemented Microsoft Dynamics CRM Online with Zero2Ten and has had the following results to date:
- By reducing duplication of effort and allowing the sales managers to review the deals directly in CRM versus contacting the sales person, the sales team can now manage 10% more opportunities
- Reduced the number of errors in quoting and communication by approximately 7% by leveraging one central source
- Improved close rates by 12% by better prioritizing and focusing on the best opportunities to pursue
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General Cable, a $5 Billion Fortune 500 leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, specialty and communications markets, partnered with Zero2Ten to design and go live with Microsoft Dynamics CRM to better track their clients, prospects and sales opportunities.
General Cable is currently rolling out the Microsoft Dynamics CRM system to 250 users across eight different sales teams in North America. The intent is to focus on helping sales executives be more productive with the sales management team providing more insightful coaching.
“We selected Microsoft Dynamics CRM because it would be the most intuitive solution for our team to adopt.” said Brian Moriarty, General Cable Vice President North American Sales. “We selected Zero2Ten because we wanted a partner who would ensure that we stay focused on how to leverage CRM to make our team more productive, not just come in and implement features we thought we wanted.”
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Kason Industries who provides hardware for refrigeration, foodservice equipment, delivery van bodies and industrial enclosures has gone live with Dynamics CRM Online to better track their customers, prospects and sales by attending leveraging the Zero2Ten Learning Labs Program.
“Microsoft Dynamics CRM Online is allowing us to more effectively manage our sales and client data and I was able to launch our team on the solution in 2 weeks” said David Katz-Doft, National Sales Manager. “By attending the complimentary Learning Labs program from Zero2Ten, we were able to quickly launch the CRM solution around our business needs. Now we are participating in the Cloud Subscription Service from Zero2Ten to increase our knowledge of CRM so that we can maximize our investment and adoption of the solution”.
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Your Home Watch Professionals
Industry: Consumer Services
Company Overview: Up to 30% of seasonal homes have something happen during the homeowner’s absence. An undetected water leak or malfunctioning Air Conditioner can cause huge damage. Our goal is to identify situations in the early stages, before DAMAGE becomes DISASTER. Your Home Watch Professionals™ takes the business of watching your home seriously. It’s our profession and our passion, not a part time job or add-on service.
Use of CRM: Your Home Watch Professionals is looking at CRM in 2 primary phases:
Phase 1: Deep Contact Profiling - The focus for phase 1 has been to improve the profiling and tracking of client preferences in order to better serve them, track and attach emails to clients through Microsoft outlook and begin to co-ordinate sub-contractors for specialized services and to follow up with them more effectively. This phase was completed after attending the Learning Labs Program.
Phase 2: Business Process Management and Client Lead Management - The focus for this phase is on tracking the entire Home Watching Customer Process in CRM to improve the overall management of the business as well as to more effectively manage lead conversion.
Results: Initial results have come from responding to client requests more quickly with better contact profiling and customer data.
Voice of the Customer: “After spending months searching for an application with the ability to capture client information specific to Your Home Watch Company, and costing out custom software, I came across Microsoft Dynamics CRM Online. It has been such an amazing product and the potential is terrific. This enables us to easily keep track of a broad spectrum of client account information that is crucial for our company” Jennifer Rosenthal, COO, Your Home Watch Professionals. “The Learning Labs Program from Zero2Ten was ideal for jump starting our project. We found the sessions to be very informative and it was exceptionally valuable to be able to ask specific questions of a seasoned CRM architect. Within 2 weeks of attending the Program we were able to get phase 1 of our project launched.”
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Downtown Decorations Inc.
Industry: Retail
Company Overview: Downtown Decorations Inc. is the national leader in providing the custom/seasonal light pole banners you see when entering into a town, city, college, retail center, or event venue. During the holiday season they are one of the largest distributors of commercial / municipal holiday and seasonal decorations to many major shopping centers, municipalities, and corporate offices across the US.
Use of CRM: Downtown Decorations Inc. migrated from Quickbase & ACT! to Microsoft Dynamics CRM Online and are managing this in two primary phases:
Phase 1: Tracking Sales and Marketing Activities - The focus for phase 1 has been to maintain a continual track of prospects, customers, the pipeline and all marketing activities that the organization manages in order to optimize business efficiency and pipeline management.
Phase 2: Customer Service - The focus for phase 2 is to commence utilization of the customer service module into the in order to improve the overall customer experience.
Results: Initials benefits have come from:
- The sales team can now more efficiently manage their prospects and clients by staying in Outlook to manage their interactions and CRM activities.
- The management team now has better visibility into the pipeline and can provide better coaching and support to the sales team to improve close rates.
Voice of the Customer: “The staff at Zero2Ten has been exceptional, knowledgeable, and always maintains a professional demeanor. Consulting with their team has enabled us to implement Microsoft Dynamics CRM over the course of just one month. After attending the Learning Labs we had enough knowledge to start the project, and to get our initial objectives in CRM implemented and completed. Their support has been instrumental in our decision to undertake the project and in reference to our current success in maintaining and operating the Dynamics platform. Knowing we have a weekly lifeline to connect with the Zero2Ten team has been instrumental to our decision.” - Thomas Martin, Director of Project Management, Downtown Decorations, Inc.
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NaugaNeedles
Industry: Nano and Surfaces Science Research and Development
Company Overview: NaugaNeedles is a high-tech company that has developed a breakthrough nanofabrication technology for nanoneedles used by scientific researchers. The vision for the company is to advance the Needle-Probe technology, develop mass production techniques and be the leading manufacturer of SPM probes in North America.
Use of CRM: NaugaNeedles is using CRM to manage the entire customer lifecycle from lead management all the way through to customer service. NaugaNeedles initially rolled out case management to more effectively manage requests current customers. The focus for phase 2 was to more easily manage sales and marketing activities and provide better management reporting into the business development process for the management team.
NaugaNeedles can now:
- More effectively track both prospect and client preferences. This has allowed them to expand their customer base and serve their customers more effectively.
- Increase the amount of marketing activity while making the focus more tailored to the customer’s preferences. Initial marketing activity has increased by over 30%.
Voice of the Customer: “We looked at all the key CRM solutions on the market including Salesforce.com, Sugar CRM and Zoho” said David Mudd, Operational Manger, NaugaNeedles. “The reason we selected Microsoft was the familiar user experience plus the initial training that we received through the Zero2Ten Learning Labs Program. Adoption is key and the extra learning helped us get the solution up and started in our business.”
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Worldwide Packaging Group, LLC
Industry: Packaging Distribution
Company Overview: Worldwide Packaging Group (WPG) is a full service packaging distributor. The organization provides its customers a wide range of services including packaging materials, machinery, applications engineering and technical support.
Use of CRM: WPG is using CRM as a sales productivity and management tool. The solution is helping the sales team stay more organized regarding customers and sales activities. The team also manages sales leads by industry allowing for more focused business development programs. The Sales Management team has gained an enhanced view of the company’s sales pipeline and is receiving proactive notifications of movement on pending deals. This is helping management to better prioritize its efforts to help salespeople close more business.
Worldwide Packaging can now:
- Help its sales team be more focused and organized in sales pursuits;
- Stay on top of opportunities so they aren’t forgotten;
- Create a more structured sales program and environment;
- Reduce the lead distribution time by over 50%;
- Reduce the internal reporting time between sales and sales management by over 40%;
- With 100% user adoption CRM is a now part of the company’s DNA.
Voice of the Customer: “We started with Salesforce.com but found it too complex to set up and use” said Barry Kronhaus, CEO, Worldwide Packaging Group. “Based on our last experience, we wanted a solution that worked from within Microsoft Outlook. We also wanted advanced business capabilities that would easily scale up with our company’s growth in size and complexity. Since we didn’t want any on-site IT infrastructure, Microsoft Dynamics CRM Online became the best choice. As far as implementation, Zero2Ten was a great partner. Their Learning Labs program was perfect for helping us to get up and running quickly.”
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Blue Soda Promotions
Industry: Promotional Product Sales and Distribution
Company Overview: Blue Soda Promo is located in the Chicago area and is ranked as a Top 50 Distributor and has been named one of the Best Places to Work by Counselor Magazine. Their mission is to have high quality products, competitive prices, and ridiculously good service. It is that simple. Blue Soda Promo is definitely not your typical promotional products company. They make your brand POP!
Use of CRM: BSP is using CRM as a sales productivity and management tool. The solution is helping the sales team stay more organized and productive in managing and following up with prospects and customers. The team has been able to increase the amount of sales per rep by 20% by automating emails and follow ups. The management team has been able to get more insightful reporting and better pipeline management to help the sales team stay organized.
Blue Soda Promotions can now:
- Automate the follow up process and minimize manual steps
- Keep on top of opportunities by both sales and sales management
- Have CRM do automatic follow ups to prospects to allow the sales team to manage more opportunities
- Increase the amount of sales per rep by 20%
Voice of the Customer: “We started with another solution but we found our team being less productive because it didn’t integrate with Outlook” said Tej Shah, Director of E-Commerce & Marketing, Blue Soda Promotions. “We wanted a solution that worked with Outlook and that would make our team more productive as we are aggressively growing our business. Working with Zero2Ten was ideal in that they understood our business model right away and showed us how to use CRM to make our sales teams more productive. This has allowed us to grow our business more profitably.
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Derflan, Inc.
Industry: Marketing and Technology Consulting
Company Overview: Derflan is a consulting company dedicated to advancing clients forward in core areas of their business, from strategic planning to day-to-day operations. Organizations turn to Derflan when a business need arises—whether it is with formulating their marketing strategy or driving project management and marketing execution. Derflan provides objective, thoughtful, and experienced results.
Use of CRM: Derflan is using CRM as a sales productivity and client forecast solution.
Derflan is a Fast Moving Company where their exponential growth was causing opportunities to “slip through the cracks”. As the delivery and sales teams grew there was no easy way to manage the continuous relationship with a client and ensure that the next logical project with them was both identified and followed up on proactively.
CRM is helping the sales team identify the gaps in their client engagements and allow them to quickly focus on filling those gaps. Having better visibility and management of the next logical client engagement allowed the Derflan sales team to immediately increase their pipeline by 30% when they rolled out their sales strategy and Microsoft Dynamics CRM Online.
Derflan can now:
- Get a full picture of opportunities across all clients
- Track existing client engagements and satisfaction
- Identify the client engagement gaps in their pipeline
- Proactively fill the gaps and increase the pipeline by 30%
Voice of the Customer:“We wanted to better manage our client relationships by first looking at our existing contracts, then identify the next logical engagement for that client and finally ensure that we had an opportunity in place to proactively develop that next thread of work” said John Diefendorf, Principal, Derflan, Inc. “Zero2Ten worked with us to ensure that we leveraged CRM to support this business development strategy and make the rollout a business success”.
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